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Neda Rahimi - a Product Designer who turns complexity into clarity through data-driven, accessible design.

What I've designed recently

SPECTRUM

Designing Spectrum's first Business Mobile experience

Building a dedicated mobile purchase journey for small businesses, from zero-to-one strategy through launch and post-launch optimization.

+13.7%

ORDERS AFTER LAUNCH

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VERIZON

AI-Driven Personalization with Dynamic App Architecture 

Exploring how Verizon's core consumer apps could evolve into a single, unified experience enhanced by AI personalization.

4+ apps

INTO 1 EXPERIENCE

VERIZON

Reducing fallout in the internet purchasing funnel 

I led research and analysis, from competitive benchmarking to heuristic evaluation to iterative wireframes, that informed design recommendations to simplify eligibility steps, provide browsing options, and communicate value clearly. 

-17%

USER DROP-OFF

+22%

PLAN ACTIVATION

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BANKING

AI-Budgeting 

Increasing financial literacy and promoting healthy financial behaviors utilizing AI

30+

USER INTERVIEWS

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